Square the circle
Roel Paffen & Zafeira Papachristou
A marketing agency providing contemporary, personalised solutions for entrepreneurs and businesses. Founded by two young aspiring professionals, Roel Paffen and Zafeiria Papachristou the agency focuses on digital marketing strategies covering all aspects of personal and corporate branding including social media management, campaigns, Ads, graphic design services, website building and digital presence strategy.
With an international clientele in various industries -technology, healthcare, hospitality, art and design, service facilitation- Square the Circle is here to innovate and provide you with the necessary professional guidance every step of the way. For your “business as usual” a marketing agency “far from usual”.
Roel Paffen & Zafeiria Papachristou
Services
How can we help you?
We have many years of experience in this industry and have been working on several different projects that I have always delivered timely and professionally.
Logo & Brand Identity
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it. Essentially, your brand identity is the personality of your business and a promise to your customers. That is why it must reflect exactly your temperament. Additionally, your brand identity goes hand in hand with a customised logo, it is a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. I offer a wide range of services from corporate to private logos, to make your business shine. I will help to establish a visual identity for your business.
Print & Digital Marketing
he most vital and significant purpose of print media is to share information as a written interface to a strictly targeted audience for whom the particular set of information or data has been meant for genuinely. Marketers know the significance of having a well recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colours, images and texture that helps to establish brand recognition. The staying power of print gives advertisers a method of consistent exposure and attention. It serves the commercial motive of advertising any product on the one hand, while revealing the credibility of the business via brochures and newsletters, on the other. Print media allows you to showcase your brand and products across multiple formats. I provide a wide range of marketing tools in graphic design, including some of the most effective types of print advertising such as brochure, poster, flyer or magazine. I’ll help you expand your market reach while targeting the customers you want.
Communication & Social Media
Communication is vital to marketing because it brings everyone on the same page. It is one of the most important functions of management. Listening to your clients enables you to come up with long-lasting solutions to solve their needs. That is when social media comes in, being an effective way to reach new audiences with engaging content. It allows you to create relationships with people who might not otherwise know about your products and services or what your company represents. It also enables even the smallest business to interact with the wider world and create a dynamic presence online establishing a dialogue with a wide audience, including existing customers, new prospects, your competitors, and suppliers. When we talk about content, the role of social media in marketing is enormous. I offer you my consulting services to help you identify the fundamental issues of your project and give you the leads and advice necessary for its successful completion. I will help you strengthen communication with your clients in this interconnected world.
Website App & Design
When strategising an integrated marketing plan for your brand, the right web design is essential. Web design is a powerful tool for any business, as these days our eyes are drawn to the most attractive website. The standard for web design is no longer just function or visibility; it is all in the details that lead to how a user will engage with your brand. A website that is up to date, informative and aesthetically pleasing builds trust with potential clients and, therefore, can impact customer acquisition and conversion rates. Smart web design can help any business by presenting a clear and accessible experience for the customer. Here UX and UI processes come into play the. On the one hand, UX design enhances many digital marketing appearances like website information, pleasing user purpose, promoting, and content strategy. In turn, this generates revenue profits and customises the brand experience. UX design revolves around the customer and their feelings. It is about giving the customer the best possible experience to make them want to come back. On the other hand, in digital marketing, UI design helps build functional and optically attractive interfaces for digital marketing channels, websites, mobile apps, landing pages, blog pages, and more. The purpose of UI design is to create a scene of a website, app, product interface. Thus, the resulting interface should guide the user to full-fill their needs.
Illustrations & Photoshop
Illustration is a key element of the brand system, it has a unique power that can make brands stand out from the crowd. If visuals are a primary form of communication, just imagine how illustrations can strengthen your brand. They are designed to communicate a concept and convey a message to the target audience. Illustrations usually include endearing characters or designs. These add character to your brand. They help build your brand’s personality when integrated into your marketing strategy. Such elements elevate the mood of your content, adding to its positive aura and, eventually, to its popularity. Illustrations help curate a unique brand identity when adapted as tools for its marketing. They contribute in the building of the brand image that you wish to express in the market. One of the best tools to create these is Photoshop. It is an essential element especially when it comes to digital marketing. Photoshop is all about graphics, creative designs and many more. Photoshop is frequently used for marketing thanks to its many technical capabilities in advertising development. These allow me to create the best visuals that will stand out and will be also distinctive from the competitors.
Illustrations & Photoshop
Illustration is a key element of the brand system, it has a unique power that can make brands stand out from the crowd. If visuals are a primary form of communication, just imagine how illustrations can strengthen your brand. They are designed to communicate a concept and convey a message to the target audience. Illustrations usually include endearing characters or designs. These add character to your brand. They help build your brand’s personality when integrated into your marketing strategy. Such elements elevate the mood of your content, adding to its positive aura and, eventually, to its popularity. Illustrations help curate a unique brand identity when adapted as tools for its marketing. They contribute in the building of the brand image that you wish to express in the market. One of the best tools to create these is Photoshop. It is an essential element especially when it comes to digital marketing. Photoshop is all about graphics, creative designs and many more. Photoshop is frequently used for marketing thanks to its many technical capabilities in advertising development. These allow me to create the best visuals that will stand out and will be also distinctive from the competitors.
Packages – monthly services ??? Name?
How can we help you?
We have many years of experience in this industry and have been working on several different projects that I have always delivered timely and professionally.
Clients
Branding
Communication
Website